Who is this UX Training for?

• Product owners

• Account managers

• Project managers

• Digital marketing managers

• Any professional who wants a deeper understanding of UX activities or has a Level 1 completion

What are the learning objectives?

• Understanding how to incorporate principles of User-Centered design in the project lifecycle to optimize the quality and effectiveness of a product or service

• Learning to plan, coordinate and implement UX activities at each project phase: from initial vision to implementation

• Involving stakeholders to align the UX vision

• Mixing various user research & testing methods into the design cycle, before, during, and after delivery

• Choosing the right methods, the right sample and supervise interviews and tests (exploratory research, ethnography, usability test, card sorting, A-B test …)

• Optimizing the user research process in an Agile development cycle

What should I expect in the UX Level 2 training?

This 3-day remote training allows you to learn:

• How to follow every step of the User-Centered Design lifecycle progress, from the vision, to the planning of the design process

• The relation between User-Centered Design and Service Design

• Analysis of people involved in the project and preparation of interviews with decision-makers and customers

• Examples of qualitative & quantitative research techniques to discover user needs, as well as user profiles, recruitment and logistics, user research activities, preparation, execution, analysis and deliverables

• Quick methods to move from business objectives and vision definition to a UX strategy (value proposition Design)

• Design requirements based on UX strategy

• Evaluating and testing design solutions, locally and internationally (desktop and mobile solutions, face-to-face, remote, automated)

• Implementation: collaboration between the UX team and the development team

• Immersion and practical application: the training includes a progressing case study with discussion and role-playing to sharpen your skills in managing UX activities

How can I sign up?

You can sign up by purchasing your ticket(s) through Eventbrite.

Are you looking for something custom made for you and your team? Please email us for more information on custom training.

Testimonial

“The UX Alliance UX-PM course is a great combination of theory-based and hands-on learning that allows the learner to gain a broad understanding of key concepts but also applying these concepts to projects.”

- Anja Moore-Heighington, Institute for Canadian Citizenship

Interested in another level?

Level 1: UX Basics includes:

• Understanding key UX concepts, methods, misconceptions and challenges

• User behaviour and design making processes

• How to integrate the collected user insights in a persona and how to map the journey

Level 3: UX Advanced includes:

• Defining Key Experience Indicators to measure change in UX and customer experience

• Understanding disciplines of UX and hiring accordingly

• Prototyping sprints - fail fast!