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Some advice, insights, stories, and more!
Navigating AI Engine Optimization: Do It Yourself (DIY) AI Engine Optimization (AEO) Playbook for the Public Sector
An experimental playbook for optimizing government content for AI engines, designed for collaborative learning and continuous improvement based on real-world feedback.
The Zero-Click Crisis: Jumping Elephants Research Reveals How AI is Redirecting Government Web Traffic
A comprehensive study reveals the hidden impact of tools like ChatGPT, Perplexity, and AI-enhanced search on the behaviour of Canadians and government web traffic.
Your constituents are moving the conversation to social media… are you ready?
In “Understanding the Evolution of Social Media in Government”, government employees report that 51% of citizens cite social media as one of the primary places they look for information. 12% indicated that social media is the first place they look for information. Only 13% saw social media as “peripheral” to their information search.