A comprehensive study reveals the hidden impact of tools like ChatGPT, Perplexity, and AI-enhanced search on the behaviour of Canadians and government web traffic.

In “Understanding the Evolution of Social Media in Government”, government employees report that 51% of citizens cite social media as one of the primary places they look for information. 12% indicated that social media is the first place they look for information. Only 13% saw social media as “peripheral” to their information search.

We believe that usability testing should not be a one-and-done process. Here are 5 reasons why doing usability testing more than once is important to make better design decisions for your users: