Recruitment & Feasibility
Early guidance on who to recruit, how, and whether it’s realistic
Recruitment & Feasibility support helps public-sector teams assess whether proposed research is practical, proportionate, and achievable before committing to recruitment or data collection.
This service is advisory and preparatory. It is procurement-safe and does not involve participant recruitment, outreach, incentives, or fieldwork.
The focus is on helping teams avoid common downstream issues such as unrepresentative samples, inaccessible recruitment approaches, or unrealistic timelines by addressing feasibility early.
What this service supports
Before recruitment begins, teams are often asked questions like:
Who exactly are we trying to reach?
Is this population realistically recruitable within our timelines?
Do accessibility, language, or equity considerations change our approach?
Are incentives appropriate or required?
Are we designing research that can be staffed and supported?
We help teams think through these questions before recruitment plans are finalized or commitments are made.
What this looks like in practice
This work typically takes the form of short, advisory conversations that help teams:
Clarify target participant groups (and rule out unnecessary ones)
Assess feasibility given timelines, constraints, and risk tolerance
Identify accessibility, language, or inclusion considerations early
Sense-check assumptions about recruitment effort, cost, and yield
Identify when recruitment complexity may outweigh research value
In many cases, a single 30-minute conversation is sufficient to identify feasibility risks or confirm that an approach is appropriate.
What this service does (and does not do)
This service does:
Provide early guidance on recruitment strategy and feasibility
Help teams avoid over-scoped or unrealistic recruitment plans
Support defensible decision-making before approvals or procurement
This service does not:
Recruit participants
Manage outreach or incentives
Collect data or conduct research sessions
What teams typically walk away with
Depending on needs, teams may leave with:
Clear definitions of who should (and should not) be recruited
Feasibility guidance tied to timelines and constraints
Early identification of accessibility and language requirements
Reduced risk of stalled or non-viable research efforts
Clear next steps for internal planning or procurement
This guidance is often reused in:
Internal briefings
Research plans
Procurement documents
Approval and governance discussions
When this is most useful
Recruitment & Feasibility support is especially useful when:
Target populations are hard to reach or poorly defined
Timelines are tight or politically sensitive
Accessibility, equity, or bilingual requirements are present
Teams want to avoid committing to research that cannot realistically be delivered
Not sure where to start?
A short conversation is often enough to point teams in the right direction.