Iterative Usability Research

Challenge:

TBS wanted to test the overall usability of the Access to Information and Privacy (ATIP) central website. Their goal was to determine how easy it was for experienced and inexperienced Canadians to submit an ATIP request using the site.

Services Provided:

  1. Jumping Elephants has developed several different research plans to articulate the goals, objectives, and methodology for our research. The plan also described and addressed the needs of target participants, our recruitment activities, the process for each usability session, and the tasks we would be testing

  2. Jumping Elephants reviewed the ATIP website, or in some cases a clickable prototype to identify usability issues before testing with users began. These findings helped generate a comprehensive set of research questions for usability testing

  3. Jumping Elephants conducted multiple rounds of remote, moderated usability testing with both the live site and various HTML-based and UXPin-based prototypes. The aim was to discover additional usability issues and to verify issues we already suspected. The prototypes went through redesign after each round of testing. Each redesign considered the issues and successes that emerged from the tests

Results:

Jumping Elephants can consistently provide TBS with actionable recommendations on ways to improve the ATIP website or the prototypes based on the results of the tests with real users. TBS obtained evidence-based insights into what features of their prototype worked and what didn’t work as well.