Participant Recruitment and Management
Client: Canada Revenue Agency (CRA)
Challenge:
The CRA is continually working at optimizing and refining present and prospective online services. They have required assistance to conduct and recruit testers for moderated usability testing on web content and online forms.
Services Provided:
Moderated website usability testing
Participant recruitment, including harder-to-reach audiences like business owners and individuals with visual impairments to test the accessibility of CRA website content and online forms
Results:
Jumping Elephants successfully recruited many test participants for CRA usability testing projects. This has included finding usability testers with very specific attributes such as owners of accounting firms and people with visual disabilities who use specific types of screen readers.
Jumping Elephants and the CRA have worked together to complete numerous usability test sessions that have provided actionable recommendations for evidence-driven improvements to online designs and content.